UX Audit Checklist for Professional Service Websites

A practical, conversion-focused UX audit checklist. Designed specifically for professional service businesses including law firms, accounting practices, consultants, healthcare providers, and dental clinics.

This comprehensive 60+ point framework helps identify usability issues, conversion barriers, and trust gaps that may be costing your website valuable enquiries and leads. Covering everything from first impressions and navigation to mobile experience, page speed, local SEO, and analytics, the checklist provides a structured approach to evaluating your website’s performance and user experience.

Whether you’re planning a redesign, preparing for a website launch, or simply looking to improve lead generation, this checklist enables teams to prioritise high-impact improvements and create a clearer path from visitor to client. Key audit areas include:

• First Impression & Above-the-Fold Experience
• Navigation & Information Architecture
• Trust & Credibility Signals
• Service Page Optimisation
• Contact & Conversion Points
• Mobile User Experience
• Technical Performance & Page Speed
• Local SEO Readiness
• Content & Copywriting Effectiveness
• Analytics & Conversion Measurement

Designed by Loots Media. This checklist helps businesses uncover opportunities to improve usability, strengthen credibility, and increase website conversions through a proven, systematic review process.

Ideal for: Business owners, marketing managers, web designers, and digital agencies.